I hear it all the time in my personal styling & shopping business (and at home. Many moms are feeling like since they’ve had children, they’ve just fallen to the bottom of the fashion totem pole right there with Keds, acid-wash jeans, and slap bracelets. Many cite changes in their bodies, having no time for themselves, or budget constraints brought on by the expenses of a growing family. I always say, “Well, what do you want to look like?” I receive a wide range of answers citing celebrities, other moms who seem to have found time in their busy schedule to keep up with their pre-baby regimen. The answer that I’ve never received is, “I want to look exactly how I look today.” And that’s the problem. Many moms are so wrapped up in their lives that they don’t ever pull over and examine the needs of the woman at the steering wheel. With my wife pulling my arm, I decided to create an opportunity for mamas to get their style just in time for summer.
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